General Electric (NDA)
The nature of this work is confidential. The information relating to this project and its processes have been omitted or substituted. Please reach out for more details.
UX Interaction
Landon Oliver (me), Tim Shiou, Sabrina Mcclain
One Month
Aligning Leadership with Better Tools
This feature was designed as part of a larger platform to help stakeholders and leadership roles manage specific workflows more efficiently. The focus was on surfacing critical information and reducing friction in daily decision-making. Design efforts were grounded in user research, collaborative ideation, and iterative testing—driven by close coordination with product and engineering.
Understanding the Problem
To uncover the needs and pain points of leadership roles, one-on-one interviews were conducted with key stakeholders and end users. These conversations focused on:
- Daily routines and challenges in leadership workflows
- How success metrics and goals were being tracked
- Tools currently in use—and where they fell short
- Additional feedback to help guide the design process
The findings informed user personas and journey maps, which became the foundation for design decisions moving forward.
Shaping the Direction - Early Concepts
With research insights in hand, early sketches were created collaboratively with the product manager. Whiteboarding sessions helped quickly explore layout options and information hierarchies, all while staying within platform constraints. The goal was to:
- Align the structure with how leadership expected to consume information
- Prioritize clarity and accessibility
- Set up a flexible foundation for future iterations
This exploration helped establish a clear vision, ready for wireframing.
From Sketches to Screens
Low- to high-fidelity wireframes were built in Sketch to bring early ideas to life. These designs were continuously reviewed with the PM and adjusted based on feedback. Key considerations included:
- Translating rough ideas into usable workflows
- Respecting design and technical limitations
- Leaving room for scalability in future phases
The result was a functional prototype, developed in collaboration with engineering, and ready for user testing.
Validating the Designs
Once the prototype was built, user testing sessions were held to evaluate how well the design met real-world needs. Users were observed as they moved through the flow, and their feedback shaped final refinements. Areas of focus included:
- Clarity and ease of use
- Alignment with leadership tasks and mental models
- Workflow efficiency and potential blockers
Iterations were prioritized based on user impact, ensuring the final design addressed the most critical issues.
Bringing it to Life
The final solution, refined through user insights, was handed off to engineering with detailed guidance to ensure a smooth implementation. Some key takeaways from this project included:
- Strong research leads to confident design decisions
- Collaboration across teams accelerates alignment
- Iterative feedback loops keep the user at the center
Reflections
This project reinforced the power of user-centered design. By validating early assumptions and continuously refining based on feedback, the final result delivered a more intuitive and effective experience for leadership across the organization.